DESIGN FROM A NEW FORM TO THE ELEGANCE OF WATER
An “Opera d’Acqua” born from nature and molded in a bottle signed by Giorgetto Giugiaro : 105 drops of design that accompany S.Bernardo in restyling the brand and the bottles of glass and PET. Dedicated to those looking for lightness at the table, but also accessories and sought-after products, S.Bernardo presents himself at the restaurant and, today, even in the homes of Italians with a new look: S.Bernardo renews the logo, the label and the glass bottle; the result is a fresh and distinctive personality that enhances the lightness without giving up the link with the origins. Launched in 2008 with the 75 cl glass bottle destined exclusively for haute cuisine, and visible today also on the 1l and 1.5l PET format, the restyling of the bottle confirms the association with Giorgetto Giugiaro , former maker in 1994 of the well-known bottle with drops.
For S. Bernard the design of Giugiaro is expressed in an object with an iconic charm, where taste becomes an image, with a bottle that is beautiful to look at, touch and serve. The new stylistic and graphic appearance of the bottle preserves the characteristic drops designed by Giugiaro on the surface of the bottles in 1994; but from 88, today the drops become 105 and descend along the bottle, almost touching the label, exalting the tapered and elegant line and contributing, moreover, to the ergonomics of the shape. The drop thus becomes a sign of continuity that accompanies S. Bernard in change; for a modern design that brings with it the value of its origins.
In keeping with the new lines of the bottle, the restyling of the S.Bernardo logo and of the label. The new logo combines the distinctive original lettering, with essential and stylized graphic lines in white and silver, which give it a delicate and refined image; like a small but rare jewel, a drop adorns and completes the logo, setting between the lines inspired by the mountains of origin and the initials of the monogram placed on the cap. The design of the bottle is further enriched by the application in relief and vertically on the body of the S. Bernard brand bottle , which emerges “between the drops” enhancing the preciousness of the package. The new label instead turns into vibrant and metallic colors, acquiring and giving the bottle a classic, refined and elegant modernity.